Fenix Flashlights gets it's roots from the word phoenix[fi:niks]. The Chinese translation is "phoenix, perfect thing". And phoenix stands for lucky, blessedness and perfection in traditional Chinese culture. Fenix sticks to it's belief " Fenix flashlight, sunshine in your pocket." Fenix has become one of the most famous LED flashlight companies all over the world.

Unsatisfied with by the products available at the time, a small group of young men set out to make world class illumination tools. Seeking help, they organized a group of professional engineers to head their machining, electronics and design departments and together they founded FenixLight Limited. The marriage between ingenuity and craftsmanship help create Fenix' legendary lights, illumination tools that are held in high regard all over the world.